Roger Williams University Students Promote Social Banking Throughout the East Bay Area

Bristol RI, 2014 - RWU public relations students are participating in the national Bateman Competition hosted by the Public Relations Student Society of America, their task during 
this competition is to create and execute a public relations plan for their client Popmoney . 

Popmoney is a social banking application that allows people to transfer money from bank account to a separate bank account. Some may ask what social banking is, the social aspect comes into play because Popmoney allows users to request and send money to friends and family via email or text message. 
No longer do you have to endure an awkward conversation with someone who owes you money, now one is able to simply send a personal message. 

Throughout the month of February, the team will carry out their planned campaign, promoting the application and teaching East Bay residents about social banking. “Our client, Popmoney presents many opportunities for us to incorporate the East Bay 
community into our public relations campaign” says Account Executive, Jacqueline Bole. 

For more information about the RWU Bateman Team and their campaign, visit their Facebook page, https://www.facebook.com/RWUPRSSA?sk=info and twitter, @RWU_PRSSA to keep updated.

About the Bateman Competition 
First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. Past sponsors have included the American Heart Association, the Campaign for 
Tobacco-Free Kids, Visa U.S.A., Ford Motor Credit Company, and most recently, the United States Census Bureau. If your company is interested in enhancing the educational experience of public relations students, while also benefiting from their hard work, knowledge and resources, find out more about becoming a competition sponsor.

About Popmoney*
Fiserv (NASDAQ: FISV) is a leading global provider of information management and electronic commerce systems for the financial services industry. Fiserv has more than 16,000 clients worldwide including banks, credit unions and savings institutions, billers, mortgage lenders and leasing companies, brokerage and investment firms and other business clients. Many consumers already use Fiserv services through their banks. For example, the company supports online and mobile banking and payment services for many of the most well-known banks in the U.S. In fact, 55 million people use Fiserv-powered online banking services today, while more than 70 percent of all bill payments made at U.S. financial institutions are processed by Fiserv. Fiserv executes 20 billion digital transactions, moving $1 trillion, every year. Popmoney® allows people to securely send, request and receive money using their existing bank account. Users can send or request money using the recipient’s email address or mobile number. Currently, more than 1,900 banks and credit unions, such as Citibank, PNC, SunTrust, and a host of community banks and credit unions, offer Popmoney through their online or mobile banking services. A list of participating banks is available at  Popmoney.com. The service can also be used directly from Popmoney.com* or through apps for iPhone, Android and Windows Phone.